Drawing on the Hong Kong drink Yuenyeung — a unique blend of tea and coffee — Max uses this metaphor to capture the essence of the ABP’s approach: bringing together diverse perspectives to create something richer, stronger, and more effective.

That same spirit of curiosity and collaboration has driven innovation in business psychology — from the development of robust aptitude and ability tests, to the design of situational judgement tests (SJTs), personality questionnaires, and realistic scenarios that bring psychological insight into the heart of selection and development.

For over two decades, the ABP has inspired professionals to push the boundaries of how psychology can improve workplaces — blending evidence-based practice with creativity and human understanding. As Max notes, the ABP’s “Yuenyeung Spirit” represents more than history; it’s a call to keep experimenting, learning, and leading with purpose.

“At its heart,” Max writes, “the ABP’s Yuenyeung spirit is about embracing difference, curiosity, and courage — the ingredients that make possibility come alive.”