The Identity Personality Questionnaire is designed to support coaching practice by offering a robust, occupationally focused understanding of workplace behaviour, motivation and preferred ways of working. Used ethically and reflectively, it can enhance both individual and organisational coaching outcomes.

At the core of Identity is a focus on self-awareness — a fundamental element of effective coaching. The questionnaire helps individuals explore how they approach work, interact with others, manage pressure and respond to change. For coaches, this provides a shared, evidence-based framework that supports richer dialogue, clearer goal setting and more focused development planning.

For coaching psychologists in particular, Identity aligns well with psychologically informed practice. It supports hypothesis generation, reflective exploration and collaborative meaning-making, rather than labelling or prescriptive interpretation. This makes it well suited to developmental coaching, executive coaching and organisational interventions where nuance and ethical application are essential.

At an organisational level, the Identity reports can help coaches support clients to better understand workforce behaviour, engagement and working preferences, particularly in hybrid and evolving work contexts. This enables coaching to contribute not only to individual development, but also to wider organisational outcomes such as inclusion, wellbeing and sustainable performance.